Client: Mariposa  / Role: Art Director + Creative Lead / Agency: Hunt&Gather / Date: November 2009

Mariposa came to Hunt&Gather for some ideas on how to approach a site refresh that would take a static yet browseable catalog of products and turn it into an active storefront that could serve their customers. We looked not only at site structure and how content could be organized, but how to create a fluid shopping experience for the target audience. The client was presented with two directions, both boasting a rich user experience with featured products, promotional callouts and even interactive tools (like catalog-browsers and ‘dress your table’ functionality).