Client: Tufts Health Plan / Role: Co-Creative Lead / Agency: Hunt&Gather / Date: October 2009 view live site

The Tufts “Keeping You Healthy” site was an interesting experiment in the health care industry. Tufts came to H&G with the desire to do “something (although they were not sure what) that could be a resource for mothers and families attempting to stay active throughout the seasons. After much brainstorming, we suggested a destination that could provide users with not only tons of local activities, but additional tips and educational information that could spark conversations and encourage participation. Design was a giant collaboration between myself, designer Jayna Maloney, and our CD Michelle Sincalir.