Client: Tufts Health Plan / Role: Art Director + Creative Lead / Agency: Hunt&Gather / Date: August 2010

As a frequent client of H&G, Tufts Health Plan approached us with the desire to redesign their Medicare Preferred experience. The existing site was poorly organized and difficult to use, so our task began not with design, but with an analysis of existing content and focusing on UX. I handled the sitemap and wireframes and established a look and feel through collaboration with my Creative Director, Michelle Sinclair. I was responsible for blowing out nearly all of the following pages, which carried through that look and feel.

note: This site is currently entering development and final asset production is underway. Pardon watermarked graphics in comps, they are literally being purchased as we speak. Also pardon tons of greeked text – Healthcare is a legal-intensive industry, and copy is a constant process :)